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What Is a Marketing Coach and Why You Need One—Today

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Not sure why your sales are lagging and your social media posts go unread? Are competitors gaining traction while your business is slipping? Clearly, you need a marketing coach! Whether you are a brand new start-up, a young business with growing pains, or a mature business that’s hit a slump, a marketing coach can help you analyse the issues and create an action plan for change. And I’m telling you, action is what you need if you want to increase sales, turn a profit and build your business even more. This is a critical point in your business. Find a good marketing coach — now!

A marketing coach has the business experience and skills to sort through conflicting business issues and set you on the road to marketing recovery. Like a lot of businesses, you may need some serious help with your branding — a new logo, a new tag line, a new voice for your ad campaign and more. Left to your own devices you will probably panic at the thought and do nothing. Yikes! Not good. Worse, you may consider hiring your nephew to do the branding for you — he’s talented (sort of) and cheap, right? Wrong! Step away from your nephew and look for a marketing coach who is right for your business.

Choose a professional marketing coach who has demonstrated knowledge, client outcomes, and client recommendations. They will help you identify your company’s trouble spots and organize the steps you need to take to implement corrective solutions. If you do need a new branding approach, a marketing coach will take you through the whole thought process, step by step, and advise you on your options. Once you’ve chosen the options that make sense for you and your wallet, your marketing coach will work with you to develop a timeline of realistic actions you will take to implement your new branding approach. If you fail to meet certain goals, your marketing coach can get you back on track by reminding you of where you are and where you need to be.

A marketing coach can also advise you on the kind of content you should be presenting, across social media platforms. Perhaps you need to generate a series of articles for LinkedIn, but you aren’t sure what the focus should be. Or your website needs a blog to engage prospective clients. Should you write the blog content yourself or hire a professional to do it? Your marketing coach can help you answer these questions. They will present the options available to you to generate new customers, while keeping loyal clients coming back for more. The coach’s suggestions may include generating regular email blasts, tweeting helpful information for customers, offering podcasts, or doing video tutorials. Your marketing coach may suggest you develop a series of online tutorials. A free online tutorial provides an attractive benefit for your clients, while pointing them toward a profitable next step for you.

A good marketing coach can be especially important if you’ve been in business more than 10 years. Without realising it, you may have become unengaged and tapped out — not a surprise, when you think about it. I’d love to hear your experiences with marketing coaches, and what they helped you accomplish. Did they do for you what I’ve suggested they can, or was your experience different? Head over to the comments area, and share your story!


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